Question: Conversion - Add to Cart vs Buy Now

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thedanielrichard
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Question: Conversion - Add to Cart vs Buy Now

Post by thedanielrichard » Fri Jan 13, 2012 5:27 am

Heya AOM'ers. :)

Quick question on conversions. Which worked better for you: Add to Cart ... or Buy Now (means the minicart / shopping cart feature had been turned off).

Given that there's a 24 hours cookie, was wondering which approach works best.

Currently I'm seeing higher conversions on Buy Now type approach on *non Amazon* type websites. While I'm probably 2-3 weeks old with AOM and using the Add to Cart features (cos' they look neat) with AOM store sites. What about you?

Cheers! Have a great weekend ahead.
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thedanielrichard
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by thedanielrichard » Wed Jan 18, 2012 7:52 am

5 days later, the buy now buttons work best. :)

4.41% based on last 7 days conversion on non keyword targeted domain. Continue working. Have a great week ahead all!
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by ThanksGod » Thu Feb 02, 2012 5:02 pm

I want to know more about this too.

Hope more member here can share their experiment.

Again... Which is work better?

With "Add to Cart" enable?

or

Direct link to Amazon "Buy Now"?

Please share...

Thanks....
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littletoons
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by littletoons » Fri Feb 03, 2012 12:06 pm

I use both for different types of sites, different niches, different vertical markets. Why not setup a couple each way on different site and see what works best for you.
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by ThanksGod » Sat Feb 04, 2012 12:30 am

Thanks littletoons...

I will try it...

You have very nice website.

Is it using AOM script?
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by kspros » Sat Feb 18, 2012 7:39 pm

Wow...good post. I have never thought of this. I'm going to try it out.

Thanks,
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SWalker1
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by SWalker1 » Sun Jun 02, 2013 5:08 pm

thedanielrichard wrote:Heya AOM'ers. :)

Quick question on conversions. Which worked better for you: Add to Cart ... or Buy Now (means the minicart / shopping cart feature had been turned off).

Given that there's a 24 hours cookie, was wondering which approach works best.

Currently I'm seeing higher conversions on Buy Now type approach on *non Amazon* type websites. While I'm probably 2-3 weeks old with AOM and using the Add to Cart features (cos' they look neat) with AOM store sites. What about you?

Cheers! Have a great weekend ahead.
To me, it's the same. You can customize your shopping cart buttons. From my experience, i prefer to use add to cart button. I actually sold 54 products from one visitor because I was able to keep them on the website with a shopping cart.
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littletoons
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by littletoons » Mon Jun 17, 2013 12:58 pm

SWalker1 is right. I've even had someone order 89 items before. I've also had someone email me when there was a bug in the software years ago that would break after adding 12 items to the basket. It all depends if people will add to their basket here or at Amazon. But remember most will have to pay shipping on each item and thus the reason for abandonment. In this age of Google against us you have to be ever more vigilant, like posting images on your site creatively to Pinterest!
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by SWalker1 » Tue Jul 23, 2013 6:08 pm

Wow 89 items! That's great littletoons! I notice how people says that Amazon only have a 24 hour cookie. They do, but the trick is to get people to add to the Amazon cart by using AOM shopping cart. If they add to Amazon Cart, you will extend the cookie from 24 hours to 89 days. They will have to place the order within the 90 days, if they do not click on another affiliate links. This can be found in the Associates Program Operating Agreement in 7. Advertising Fees. You can also read it here at http://amzps.com/amazon-affiliate-cookie-lifespan/

This is one of the great feature with AOM!
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by jquarta » Wed Jul 24, 2013 5:15 am

To me, it's the same. You can customize your shopping cart buttons. From my experience, i prefer to use add to cart button. I actually sold 54 products from one visitor because I was able to keep them on the website with a shopping cart.
The consumer is more at ease clicking the "Add to Cart' button rather than the "Buy Now" button!

I have been experimenting this month (July) with both approaches, but with a caveat!
I have replaced the "Buy Now" button with an "Add to Cart" button (see attached image)!
So far the direct to Amazon detail page approach has a 3% better conversion, based on a week each for the different approaches! I am continuing the experiment to see if the increase in conversions sticks!

Joe....
Attachments
btn_buy_us.gif
btn_buy_us.gif (3.23 KiB) Viewed 13039 times
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littletoons
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Re: Question: Conversion - Add to Cart vs Buy Now

Post by littletoons » Fri Aug 02, 2013 9:53 am

Let us know what the end result is Joe.
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